2023 was a memorable year for me, filled with new experiences, challenges, friendships, and many more. Many people throughout Hackley, specifically in the 9th grade have very different preferences regarding the brands they use. Especially when it comes to makeup and skincare, as people transition from Middle School to High School, many grow preferences for brands they enjoy using consistently. From a poll, these are the top three makeup brands used by the class of 2027.
1) SUMMER FRIDAYS https://summerfridays.com/
Summer Fridays is a makeup and skincare brand that has gained popularity for its use of clean and effective products. This brand offers a wide range of products, all designed to address various skin concerns and deliver tangible results. Summer Fridays became popular when they released their Lip Butter Balm in 6 different shades: Vanilla, Pink Sugar, Vanilla Beige, Brown Sugar, Cherry, and Poppy. These lip balms are 100% vegan and “soothe parched lips”. These lip balms – specifically the Pink Sugar shade – have won the Allure Best of Beauty Award, Harpers Bazaar Beauty Award, and the Health Beauty Award for the best lip balms.
2) RARE BEAUTY https://www.rarebeauty.com/
The first Rare Beauty product was released in 2020 but this makeup and skincare brand has become increasingly popular in the year 2023. This brand was created by the singer and actress Selena Gomez and has since released many products. Rare Beauty made triple the amount of profits in 2023 than in 2022 and is using those to support mental health organizations. “1% of Rare Beauty’s annual sales will go directly to the Rare Impact Fund to expand mental health services in underserved communities.” Their most popular product in 2023 has been the Soft Pinch Liquid Blush. This blush has been released in 13 different shades. On the Rare Beauty website, this product has 3349 reviews – rating 5 stars overall. The website describes this product as, “A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in both matte and dewy finishes.”
3) GLOSSIER https://www.glossier.com/
Glossier, founded by Emily Weiss, is known for its simple yet effective solutions, with an emphasis on enhancing natural beauty. With their “skin first, makeup second” ideology, they have quickly become a prominent name in the beauty industry. Glossier has also been an extremely popular brand throughout 2023 – with their most popular product being the Balm Dotcom. It has nine different shades and is described on the Glossier website as being “conditioning, moisturizing, soothing, cruelty-free, and vegan”. Although this was the most popular product on their webpage, my most used Glossier product was the Lip Gloss. I have used this lip gloss very frequently and it has still not run out yet going to show how a little can truly go a long way with their products.
