My most bought clothing brand of 2024 was definitely Brandy Melville. Through 2024, Brandy Melville has faced a lot of controversy because of their “one size fits all” approach. Also, there have been some issues around their hiring practices and lack of diversity. On April 9, 2024 there was a documentary released projecting Brandy Melville as a toxic fast fashion brand. But despite all that,Brandy Melville has managed to stay on top in 2024. Their clothes are targeted towards teenage girls, and are shown keeping up with all the latest trends. Brandy makes simple outfits look pretty and stylish, and is really good at maki
ng basics that most girls love. The brand is extremely popular, with an annual revenue of $332.0M. You could spot Brandy Melville clothing from a mile away because of how commonly it is worn among girls. So, while there are definitely some valid criticisms, it’s clear that Brandy Melville still has a huge fan base that keeps coming back for more. Most of my closet is taken over by Brandy Melville, and the store is perfect for buying any root clothing necessities, making it easy to shop there.
Another personal clothing favorite of 2024 is Aritzia. This brand is also mainly targeted towards girls, though also having me
ns clothing. Aritzia cuts itself into many different mini brands, selling a range of different apparel. Aritzia also has a knack for staying ahead of fashion trends. They offer a diverse range of styles that are inclusive to many, also allowing for formal, sporty, and cozy clothing options. This keeps Aritzia relevant and appealing to a wide audience. Also, clothing from Aritzia is extremely high quality. This leads to me liking it even more becauseI know whatever I buy will last until it doesn’t fit. This brand has so many clothing essentials that are a need in your closet.
One of my top 3 stores in 2024 is also Edikted. This store came out in 2021, and popularity of this brand peaked through Tiktok in 2024. My interest in this store came from collaborations with influencers and celebrities all over social media. Edikted is known for its popular fashion designs that appeal to a younger girl audience. They also sell clothing at affordable prices, making h
igh fashion accessible to more people. Edikted has a large range of clothes, from formal to party to comfy. This store truly has everything, and at a great price. This is also a brand you could easily point out if someone is wearing, because of its great popularity. Overall, all the great factors of Edikted make it one of my top brands of 2024.
