Melissa Kirsch, a new college graduate writes about a really interesting point about what makes a commencement speech memorable. She talks about how speeches are forgettable not because the speakers lack good intentions, but because the message to broad that could apply to literally anyone. When she uses Bono as example and how when he tells a crowd that “the world is waiting for you to hammer it into shape,” it sounds inspiring in the moment, but it doesn’t actually mean anything specific. Kirisch is right to be skeptical of that kind of encouragement.

What I personally found most compelling about the article was her argument about how the best advice comes from personal experience. The specific example she pulls about Taylor Swift admitting that effortlessness is a myth, and George Saunders reflecting on a specific girl from seventh grade he failed to stand up for, work because it feels authentic and genuine. I feel like humans best respond to speeches that introduces familiarity but a new idea that changes how one thinks. It forces the audience to reflect on their own similar moments, which is exactly what good advice should do.

The point about George Saunders especially resonated with me. The line “What’s our problem? Why aren’t we kinder?” hits harder than a polished, common motto because it’s uncomfortable but relatable. It doesn’t let you off the hook and it confronts you. Most graduation speeches are designed to make you feel good about yourself; this one actually challenges you to change your thinking and reflect on your ways.

Overall, this article captures something true about speeches and advice in general, not just at graduations. The speeches and advice that is actually memorable is always the kind that’s uncomfortable, honest, and a little vulnerable. Generic everyday inspiration is unmemorable. Specific, relatable truth stays with you.